Well, I guess the owners and the players union had a V-8 moment before the August 30th 3 o'clock deadline--avoiding the Baseball strike. A strike would have been a disaster for baseball. In a time when the country is still feeling the effects of September 11th, a sport that has been its national pastime needed to continue moving along. It's amazing how two groups can come together especially when they know that their credibility is wearing thin. With all the failings in the corporate world, Americans weren't about to put up with a strike considering all the money baseball is throwing around. It was just last year when baseball helped keep American heads together. Anyway, I'm glad common sense prevailed.

FYI (just to clarify), the "untapped market" are those "people with disabilities" who, by the latest figures, reach the 54 million mark. If there is a possible $1.2 trillion in revenue to be made, doesn't it just make sense to target such an audience? Again, accessibility and opportunity = complete participation by people with disabilities = money in the pockets of those (in this case, big business) willing to invest in "equaling the playing field". Result? Everybody wins.

In my last blog, or, weblog, I mentioned A&E's coverage of the 2002 paralympics in Salt Lake City. Well, it would be great if A&E made video copies of its coverage to distribute to parties interested in educating--or should I say, "convincing" big business that "equaling the playing field" makes business sense. The "untapped market" represents 54 million Americans which translates to $1.2 trillion ( a figure quoted from "Vie Sports Marketing"). This is so doable!

Can you imagine a world where everything is accessible and all ADA requirements are met? Well, it may be difficult to see into the future, but this scenario is not so out of this world to believe. If any of you caught A&E's coverage of the paralympics in 2002, this ''dreamy'' scenario may be much closer to reality than one might think. Of course, the appropriate parties all need to figure out how to accomplish this. One of the athletes uses the term, ''equaling the playing field''. Not a difficult concept. Why not take it from there?