In my last blog, or, weblog, I mentioned A&E's coverage of the 2002 paralympics in Salt Lake City. Well, it would be great if A&E made video copies of its coverage to distribute to parties interested in educating--or should I say, "convincing" big business that "equaling the playing field" makes business sense. The "untapped market" represents 54 million Americans which translates to $1.2 trillion ( a figure quoted from "Vie Sports Marketing"). This is so doable!
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