FYI (just to clarify), the "untapped market" are those "people with disabilities" who, by the latest figures, reach the 54 million mark. If there is a possible $1.2 trillion in revenue to be made, doesn't it just make sense to target such an audience? Again, accessibility and opportunity = complete participation by people with disabilities = money in the pockets of those (in this case, big business) willing to invest in "equaling the playing field". Result? Everybody wins.