Denver Post.com - Sponsors flock to disabled team What a great example of the benefits corporate sponsorship can have on disability sports. This can definitely lead to the "turning around" of attitudes toward people with disabilities as well.
From article: "SkiTAM is the signature event of CTAM of the Rocky Mountains, a division of the Cable and Telecommunications Association for Marketing. The business leaders who rally with the athletes during SkiTAM develop long-term relationships that carry into business practices".